Playa De La Arena is a resort town located just south of the resorts of Los Gigantes and Puerto Santiago in the Santiago del Teide municipality on the West Coast of Tenerife. Close to Los Gigantes, the giant cliffs of the resort can be seen from across Playa De La Arena. The resort has many restaurants, bars and shops aimed mainly at tourists. Playa De La Arena’s main business is tourism. The playa, meaning beach in English is entirely of black, natural, volcanic sand. The beach is one of the cleanest on the island, and even won the European Blue Flag for cleanliness.

Playa De La Arena receives thousands of tourists a year, mainly from Spain and the United Kingdom, but also from Germany and The Netherlands. There are three main hotels in Playa De La Arena: the Playa La Arena hotel, which can be seen from the main part of the town, Barcelo Varadero and the Bahia Flamingo.